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Large problems become easier to tackle when they’re broken down into small chunks. Mapping also highlights key actors, causal links, and root causes of large complex problems.
Making insights more memorable: People remember and retain information better when it’s presented in a visual format (rather than in a text-based format) due to the picture-superiority effect, a well-established psychological phenomenon.
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Large problems become easier to tackle when they’re broken down into small chunks. Mapping also highlights key actors, causal links, and root causes of large complex problems.
Making insights more memorable: People remember and retain information better when it’s presented in a visual format (rather than in a text-based format) due to the picture-superiority effect, a well-established psychological phenomenon.
Meet the people behind ICCARE
In the discovery phase of a UX project, mapping provides a high-level view of the problem space and makes opportunities obvious. Maps ensure buy-in and alignment around discovery findings.
In the discovery phase of a UX project, mapping provides a high-level view of the problem space and makes opportunities obvious. Maps ensure buy-in and alignment around discovery findings.
In the discovery phase of a UX project, mapping provides a high-level view of the problem space and makes opportunities obvious. Maps ensure buy-in and alignment around discovery findings.
In the discovery phase of a UX project, mapping provides a high-level view of the problem space and makes opportunities obvious. Maps ensure buy-in and alignment around discovery findings.