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Discoveries can be messy because there are many unknowns, which often necessitate the use of exploratory research methods, such as field studies, interviews, and diary studies.
Large problems become easier to tackle when they’re broken down into small chunks. Mapping also highlights key actors, causal links, and root causes of large complex problems.
Making insights more memorable: People remember and retain information better when it’s presented in a visual format (rather than in a text-based format) due to the picture-superiority effect, a well-established psychological phenomenon.